HOW TO TURN STRANGER INTO A BUYING CUSTOMER IN TWO SIMPLE STEPS

So I wanna share with you the two secrets I use in converting a total stranger to someone saying ‘send your account number’

So the two things I focus on are my COPY and VALUE PROPOSITION

I’ll dive into a little more detail below and give you an overall view of what i mean.

1. Your Sales COPY

The main thing that will help you to sell more from your site or social media is good sales copy.

This is the persuasive writing you’ll add to your post that will convince people that your products are worth buying.

So what can you do to increase that sales copy you ask? A whole lot!

First of all, you need to make sure that your sales copy is gripping and that it’s holding the attention of your visitors.

If you can’t get their ATTENTION IN 5 SEC, it’s gooneeee

People have very short attention span these days and if they have to wait more than a minute to find out what your product/service is about then they’ll often just leave without waiting.

To grab them right away, One thing you can try is to use a “Narrative Structure”. That means phrasing your Sales Pitch like a Story – perhaps telling the tale of how the product Helped You.

‘Doctor said I’ll never get rid of the pimples on my face until I tried this VITAMIN C FACE CLEANSER”

We are naturally inclined to pay attention to stories, so if you do this right, then it will be hard for people to turn away.

Another thing you can do, is to make sure that your readers can skim through your content if they want to. These days, most people actually do not thoroughly read content and instead just briefly skim over it.

That’s why you need to make sure that you are including all of the Relevant Information in each headline: so that people can read through quickly and still be sold.

You also need to make sure you build trust, that’s important, people buy from who they trus

Remove Risk and remove ‘Buyers Guilt’.

To remove risk, you can use stats ‘According to research, 50% of Nigerians use this Vitamin…. you get it

and use ‘Social Proof’ (like Reviews).

To Remove Risk, you need to make sure that you are offering a Comprehensive Money-Back Guarantee.

And to remove guilt, you need to Demonstrate HOW your product is good value, you can use text or video.

Ideally, it should even be an investment!.. one they will never think to ask to use the Money Back Guarantee if you get what i mean.

The second part

2. The Value Proposition

Most important of all you must have a ‘Value Proposition’, which will help you to sell the Lifestyle and the Emotion that your product is promising to deliver.

How does your product make life better? What’s the dream or goal and outcome when using your product or service?

‘ SMOOTH FACE IN 30 DAYS, NEVER THOUGHT I COULD DO IT ‘

Ensuring your readers can feel the emotion of being fitter, healthier, wealthier, happier, or whatever emotion your product or service offers transferring that feeling to them.

And that my friend is how to grab attention and sell out your product in days